This project was the fruit of months of planning, sitemapping, information architecture, prototyping, and working embedded in our dev sprint teams.
... with one unified experience across the entire customer journey—acquisition to self-service.
The navigation was rolled out by ramping up traffic and tracking several KPIs.
The new unified experience out-performed the control and was rolled out to 100% traffic mid-2016.
PROCESS
Discovery
A navigation audit was performed & documented of the entire customer journey from Acquisition to Self Service.
Information Architecture
A sitemap documenting the end-to-end architecture of Comcast Business.
Wireframe
Comcast Business has 6+ levels deep of navigation that needed to be solved for.
Design & Prototype
Documentation